We have all heard of black hat seo plenty of times, but we don’t hear the term blackhat Reputation Management (ORM) too often.
There are many black hat seo tactics that can be facilitated in a reputation management campaign. And there are a ton of blackhat ORM tactics that are within their own category.
Here is an example of blackhat ORM:
An individual named John Doe (example) has a ripoff report complaint on page one of Google and John Doe is a teacher at a high school and needs this thing dealt with so people can’t find the rip off report on page one of goggle. But being a teacher he has to be careful about using social media and content to bury the rip off report.
So – what is the blackhat fix?
The blackhat ORM fix in this situation could go like this:
Let’s create a fictitious entity with a bio, photos, Facebook, friends, and everything a real person would have. This internet entity will share his name and geographic location and let’s make our John Doe a DOCTOR that looks nothing like our guy and there needs to be a big age, interest, and career type difference so there is no doubt this guy is not our John Doe.
Next we need our Dr. John Doe to get listed on social media sites, doctor review sites and directories. He could even have a professional website and free phone number for the blackhat campaign. Let’s make this guy real! At least online and in the virtual world.
Now let’s get even more creative and list our Dr. John Doe on A couple of complaint sites and drop him some nasty reviews on review sites in order to tap in to Googles Humility Algorithm. They will rank our doctors bad content high just like they did our clients negative post.
The possibilities are endless when using this style of content manipulation to bury negative links about someone. One other method that comes to mind is finding someone online that shares the same name with “John Doe” and doing a little SEO to the links that already exist about about them. Using content that is already seasoned on Google is more effective than creating new pages in some cases. Be creative and be smart and most of all keep it legal. We are not condoning or using these techniques. We are not attorneys and offer no legal advice, you will want to consult with an attorney of the legalities of creating such content.